Memory Makers — AI Image Brief

1

About you

The basics, so I know who I'm working with.

Your name *

Best email to reach you on *

Phone or WhatsApp (optional) Useful if I need a quick clarification.

2

About Memory Makers

Pretend I know nothing. Help me get the business in my head.

In one or two sentences, what does Memory Makers do? * e.g. "We turn family photos into hand-finished memory books for clients across the UK."

Website *

Who's your typical customer? Age, life stage, what they care about — anything that paints a picture.

What feeling do you want people to have when they see your brand? e.g. warm, nostalgic, premium, playful, calm, hopeful.

3

What you actually want made

This is the most important section. Be as specific as you can — even rough ideas help.

What kinds of AI images do you want? * List as many ideas as you have. Bullet points are perfect. Examples: "a grandmother and grandchild flipping through a photo album", "wedding venue table setup", "lifestyle shot of our product on a kitchen counter".

Roughly how many images do you need for this first batch? *

Aspect ratio preference? If you're not sure, leave blank — I'll pick what fits each platform.

4

The look & feel

Help me hit your style on the first try instead of the fifth.

How would you describe the visual style you're after? e.g. "warm and cinematic, like a Sunday morning", "clean and editorial like Kinfolk", "bright and bold like a kids' brand".

Brand colours (if you have them) Hex codes if you know them, or just describe — "warm cream, deep burgundy, soft gold".

Mood — light or dark?

5

References & inspiration

Links are gold — Pinterest boards, Instagram accounts, photos you love, even a competitor's website. The more visual references the better.

Drop any reference links here: One per line. Pinterest, Instagram, websites, articles — whatever inspires you.

Any brands whose visual style you admire?

6

Things to avoid

Just as important as what you do want.

What should these images definitely not look like? e.g. "no obvious AI weirdness", "no stock-photo cheesiness", "no neon or futuristic vibes", "avoid showing children's faces".

Anything sensitive I should be aware of? e.g. cultural considerations, religious imagery, age groups to feature or avoid.

7

Practicalities

The last bits — then you're done.

When do you ideally need these by?

Is this a one-off or are you thinking ongoing?

Anything else I should know? Constraints, ideas you're still chewing on, questions for me — anything goes.

Hi Gareth — let's get this brief sorted.